Privacy & Cookie Policy

Last updated: November 2026. This policy explains how Worldbeaters LTD ("we", "us"), trading as Spark!, handles your personal data and uses cookies on worldbeatersmusic.com. It is written to be clear rather than exhaustive; if you have a question, just ask.

Who we are

Worldbeaters LTD, a company registered in England (no. 10818244), Royal Quays Community Centre, 9 Prince Consort Way, North Shields, NE29 6XB, UK. We are the data controller for this website. You can reach us at spark@worldbeatersmusic.com.

What we collect and why

Enquiries. When you complete the contact form or email us, we collect your name, email address and the details of your enquiry. We use this only to respond to you and to manage a potential booking. Our lawful basis is our legitimate interest in responding to enquiries and taking steps towards a contract. With an enquiry we also send how you found us: any advert or campaign name in the link you followed, the page you first landed on, and the website that sent you (its address only, not the full page). If you have accepted cookies, this includes the click reference Google Ads adds to its links, so we can tell which adverts lead to bookings. This stays in your browser tab and only reaches us if you send the form.
Telling us about a show. When you use our tell us about your show form, we keep what you write (including your three words), your first name and town, and your answer about sharing. If you said yes, we may quote your words with your first name and town on our website and social media; if you said no, they stay with us. If you record your answer instead of typing it, the recording is sent to OpenAI's transcription service to be turned into words. We do not keep the recording, and OpenAI does not use it to train its models, though it may hold it for up to 30 days for abuse monitoring before deleting it. Only the words are kept. If you give an email address for a competition, we use it only to contact the winners and delete it 30 days after the competition closes; outside a competition, we use it only to reply to you. Our lawful basis is our legitimate interest in hearing from audiences and improving the show, and your consent for sharing your words publicly, which you can withdraw at any time by emailing us.
Analytics. If you allow analytics cookies, we collect anonymised information about how the site is used (pages viewed, approximate location, device type) to help us improve it. Our lawful basis is your consent.

Who we share it with

We do not sell your data. We share it only with the service providers that help us run the business (for example our website host, email provider, OpenAI for turning recorded feedback into words and, if you allow cookies, Google Analytics), and only as far as needed to provide those services. Some providers may process data outside the UK; where they do, appropriate safeguards are in place.

How long we keep it

We keep enquiry correspondence for as long as needed to deal with your enquiry and any resulting booking, and for a reasonable period afterwards for our records. We keep audience feedback for as long as it is useful to us; competition email addresses are deleted 30 days after the competition closes, and you can ask us to delete anything you sent at any time. Analytics data is retained according to the analytics provider's standard settings.

Your rights

You have the right to access the personal data we hold about you, to have it corrected or deleted, to object to or restrict our use of it, and to data portability. To exercise any of these, email spark@worldbeatersmusic.com. You also have the right to complain to the Information Commissioner's Office (ico.org.uk).

Cookies

Cookies are small files stored on your device. We use as few as possible:

Essential cookies. Needed for the site to work and to remember your cookie choice. These are always on and do not need consent. The feedback form keeps a half-written answer in your browser tab, so it is not lost if the page reloads; it is cleared when you send it or close the tab, and is not a cookie.
Analytics cookies (optional). Set only if you choose "Accept" on the cookie banner. They help us understand how the site is used. You can decline these with no loss of functionality.

Visit counting without cookies. We also use Vercel Web Analytics, which counts page visits without setting cookies or storing anything on your device. It does not identify you or follow you to other sites; we only see totals, such as how many people visited a page and roughly where from. We use the same counting to compare two versions of the cookie banner. Because it stores nothing on your device, it runs whatever you choose on the banner.

You can change your mind at any time with the "Cookie choices" link at the bottom of every page. Withdrawing stops analytics straight away and deletes the analytics cookies. You can also block or delete cookies in your browser settings.